Equip your teams with accurate data on top competitors and industry leaders to accelerate your UA strategy. Plus, see the trends, news cycles and updates that are affecting the digital landscape overall.
Understand what kind of users are attracted to certain mobile apps by key demographics. Zoom in to see how those users form habits around certain mobile apps, and how they stay engaged long-term.
With the world of digital advertising expanding rapidly, examine the ad networks and creatives that make a successful digital strategy. Analyze post-IDFA data signals that drive advertising trends.
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."
With highly accurate real-time global data from the App Store and Google Play, detect changes in the downloads and installs that drive the mobile app economy. Segment performance metrics by country, device, and more, and contextualize growth with Sensor Tower’s Revenue Per Download (RPD) and Average Revenue by Daily Active User (ARPDAU) views.
Built on a cutting-edge data science model, Sensor Tower’s Usage Intelligence delivers key metrics on mobile app retention, demographics, and engagement across all markets. Analyze the growth of Daily Active Users (DAU) of any given app to measure stickiness. Then, dive deeper and break down retention by total sessions and time spent to understand the demographic characteristics of users that engage with certain apps and which users of one app may be more likely to use another.
Analyze the top-performing trends in creatives and ad networks across all mobile categories to develop an iterative, agile paid campaign strategy. Assess traditional mobile ad networks like AdWords or AppLovin, or dive into the effectiveness of advertising on Facebook, Snapchat, TikTok and more. Sensor Tower’s IDFA-free data signals offer key insights into the best way to develop paid advertising on mobile devices.
Developed via our proprietary first-party panel, Consumer Intelligence zooms in on user behavior trends among the biggest apps in the digital world. Obtain granular, unfiltered audience data to help set critical usage benchmarks, and assess real impact and retention over critical time periods.
Sensor Tower provides industry-leading App Store Optimization (ASO) data, and key metrics to monitor your app’s marketplace performance in real-time. Develop a customized dashboard that tracks your daily downloads, delivers regular revenue reports, alerts to changes on user sentiment, and gives insights into how your competitors are performing over time.
Take a look under the hood of the market’s most successful apps and see how their developers approach mobile technology implementation. Sensor Tower detects available SDKs in an app quickly and efficiently, highlighting the presence of dozens of different SDKs. See key technological data alongside other signals like Revenue and Downloads, and deliver critical SDK information to your already-existing workflows.
Sensor Tower’s Q1 2022 data digest explores the quarter’s top apps, games, and publishers.
Sensor Tower data reveals time spent in rival apps such as Snapchat grew up to 23 percent during Facebook platforms outage.
Genshin Impact had a more successful first year on mobile than Pokémon GO and Lineage M, Sensor Tower data shows.